There are big changes in store for the insurance industry. With health reform being discussed, corporations providing fewer and fewer benefits and other changes, Americans are simply looking for ways to make sure they will be taken care of regardless of what happens. This means there are great opportunities awaiting the motivated and informed insurance agent. Here are three voluntary insurance trends that are becoming more and more popular so you can inform yourself about them and increase your commissions.
Lack of Communication about Benefits
According to a recent report, more than 65 percent of today's workforce is unsatisfied with the information they are being given by their employer regarding their insurance benefits. These workers would rather speak with a benefits professional (an agent with the insurance company that provides their policy) rather than the human resources department of their company. This is a great opportunity for an agent to speak with employees and explain their policies to them. When you do this, you can help them assess their insurance needs and see if they need to increase their policies to reflect any recent changes in their life.
Technological Advances in the Industry
It's difficult to do much of anything these days without using some form of new technology. Many insurance agents still believe that face-to-face meetings with their clients is the only way to conduct business. While this still has its place in the insurance industry, this is a changing trend as technology makes it easier, faster and more efficient to conduct insurance sales. The key to using technology, such as email, iPad applications and other technological advances, is to maintain that personal connection with your clients. If you aren't willing to embrace the new technology, you could be putting your success and your sales rates at risk.
Benefits Packages are Becoming More Important
In a recent survey, nearly 90 percent of employers said that the insurance benefits package that they offer to their employees is an important factor in an employee's loyalty and job satisfaction. In the same survey, nearly half of all employees that were surveyed said that the company's benefits package was one of the main factors in their decision to take the job. Employers often entice workers with an attractive benefits package which helps keep turnaround rates low and it improves worker morale. Unfortunately, with health care reform and other changes coming down the pike, many companies are slashing benefits or they say that benefit reductions are highly likely in the near future. This is where you can jump in and offer voluntary insurance policies that will help improve client loyalty and give you an edge on your competition. Offer your clients the options of supplemental insurance policies and other benefits that will help them feel secure through the difficult times and they will appreciate your efforts and your concern.
These are just a few things you can use to increase your success rate, your credibility and your client loyalty. With such uncertain times coming up, your clients will appreciate your willingness to help them out and they will remember it for years to come.
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